This Sinulog season, the celebration goes bigger, brighter, and more immersive as SM City Cebu invites everyone to max out the experience with AweSM Cebu 2026, a month-long festival of culture, color, and community happening from January 3-28, 2026. Packed with must-see attractions, star-studded mall shows, glowing spectacles, and experiences made for every tribe, SM City Cebu brings the spirit of Sinulog gala to the max.  Kicking off the festivities is Sinulogtopia with Islands Souvenirs, running from January 3-28 at the Lower Ground Level of the Main Mall, where shoppers can take home keepsakes inspired by Cebuano pride and festival […]... Keep on reading: SM City Cebu Takes Sinulog Gala to the Max with AweSM Cebu 2026