On Saturday, Jonathan David’s lazy penalty cost Juventus a win. By Tuesday, he was the best player on the pitch Four years have passed since Andrea Agnelli, still the chairman of the European Club Association and president of Juventus back then, floated the idea of selling 15-minute viewing subscriptions for football games. A response to research showing that younger generations – “tomorrow’s spenders” – had shorter attention spans. Agnelli’s judgement has been called into question a few times since, between the failed launch of a European Super League and his suspension from Italian football following an investigation into financial irregularities at Juventus. But perhaps he was right about the need to serve modern audiences a faster fix of sporting theatre. Continue reading...