​THE Subdivision and Housing Developers Association (SHDA) welcomed on Thursday the issuance of a new price ceiling for socialized housing by the Department of Human Settlements and Urban Development (DHSUD) and the Department of Economy, Planning and Development (DEPDev). ​The joint memorandum circular was signed by DHSUD Secretary Jose Ramon Aliling and DEPDev Secretary Arsenio Balisacan in December, subsequently ordering the release of its implementing rules and regulations. ​The circular set the maximum selling price for socialized house-and-lot packages and condominium units to P950,000 and P1.8 million, respectively. It also set a bigger minimum area for socialized housing at 24 square meters. ​"The new price ceiling is reflective of the current increases in the price of land, labor, and materials and will ensure support for the production of socialized housing for both vertical and horizontal projects," the SHDA said in a social media post. ​The circular came following months of dialogue between DHSUD and various housing stakeholders. ​Upon his appointment in May 2025, Aliling created a technical working group to boost President Ferdinand Marcos Jr.'s flagship Pambansang Pabahay para sa Pilipino (4PH) program. ​He said the price adjustments recommended by SHDA, the National Real Estate Association, the Organization of Socialized and Economic Housing Developers of the Philippines, and the Chamber of Real Estate Builders Association were approved and implemented through the circular. ​Aliling said that the updating of the socialized housing price ceiling was in compliance with Republic Act 11201, the law that created DHSUD. ​“DHSUD and the National Economic and Development Authority, now DEPDev, are to jointly determine, review and revise the maximum selling price at any time but not more than once every two years, to align with the prevailing economic conditions," the law reads.