A feel-good, eco-friendly twist at a major Korean TV awards show has unexpectedly turned into a heated controversy. After comedian Yoo Jae-suk accepted his grand prize holding a Lego bouquet instead of real flowers, South Korea’s flower industry erupted in protest, warning that the move could hurt already struggling farmers and florists. The Korea Florist Association said the decision to replace traditional fresh bouquets with toy flowers at broadcast awards ceremonies “adds another wound” to growers and small shop owners who are battling weak consumer demand and rising costs. The group said that using plastic or toy bouquets on such high-profile stages risks making real flowers appear “inefficient or disposable,” even though millions of people rely on flower sales for their livelihoods. “More than 20,000 small flower shops and countless flower farms depend directly on fresh flower consumption,” the association said. “At a time when the government is promoting flower use through the Flower Industry Promotion Act, seeing a major broadcaster turn to toy bouquets sends the