LAS VEGAS — Samsung Biologics CEO John Rim attended CES 2026 last week to explore strategies for artificial intelligence (AI)-driven digital transformation in manufacturing. “Attending CES allows us to experience global trends in advanced technologies and gain insights for manufacturing innovation in the AI era,” Rim said. He also participated in various sessions during CES, including Caterpillar’s keynote, discussions on AI adoption in manufacturing and automation-based smart factory technologies. Traditionally a consumer electronics and IT showcase, CES has evolved into a broader platform encompassing AI, robotics, health care and other industries undergoing digital transformation. This year’s edition centered on AI, digital health and advanced mobility, with particular attention on “physical AI” — technologies that enable AI systems to interact directly with the real world. Nvidia CEO Jensen Huang said, "One of the biggest [and] most important one is physical AI," while global firms such as Siemens and Caterpillar highlighted plans to adopt digital twin and smart facto