A major Korean beauty product vendor in the United States has predicted 2026 as the “GOLDEN era” for K-beauty, citing the diversification of popular product categories and expansion into key U.S. offline retail chains. The acronym GOLDEN stands for Growth of the market, Omnichannel, Legacy, Device, Experience and New face, highlighting the sector’s multifaceted potential, the company said. Los Angeles-based Landing International, which has introduced more than 1,000 beauty products from 200 Korean brands into U.S. retailers including Ulta Beauty, Target and Walmart since 2013, said the market is expecting its strongest boom yet this year. As Ulta Beauty’s exclusive vendor, the company emphasized that Korean firms will need localized strategies to sustain growth and fully capitalize on the GOLDEN era. Landing International confirmed that, as of the third quarter of 2025, the United States accounted for more than 51 percent of K-beauty’s global online sales, surpassing China to become the world’s largest e-commerce market in the sector. The company cited a CNBC report showing