The second season of hit cooking competition show “Culinary Class Wars" on Netflix is stoking consumption at restaurants and retailers, as consumers are frequenting the restaurants of chefs featured in the program and buying products they developed in collaboration with major firms. The trend is on the rise as the 13-episode show, which premiered on Dec. 16, has posted more than 10.2 million accumulated views in its first two weeks and is set to release its season finale on Tuesday. Market analysts say the show has proven to be a rare media phenomenon in which fandom generated by a global streaming platform translates into viral consumption patterns in local markets. According to a poll conducted last week, a majority of respondents said they had felt the impact of the popular show in their everyday lives. The response came from 62 percent of 2,600 adults aged 19 to 59 who participated in a survey conducted by data consulting firm PMI on Wednesday and Thursday. An even larger share of viewers — 73 percent — said they were willing to visit restaurants run by chefs featured on the p