Haaretz Has Birthright become a toxic brand?
Once the crown jewel of Israel travel programs, Birthright recently launched a $900 million fundraising campaign. But after the Gaza war, will young Jews make the trip for the sugar-coated version of Israel?
Once the crown jewel of Israel travel programs, Birthright recently launched a $900 million fundraising campaign. But after the Gaza war, will young Jews make the trip for the sugar-coated version of Israel?