Tata Group-owned Indian Hotels Company (IHCL) on Monday said it has secured trademark registration for the 'Taj' sonic sound, the first sound mark registration for a brand in the country's hospitality sector. The registration legally protects the marquee brand Taj's distinctive sonic identity as a trademark, recognising sound as a core brand asset, India's largest hospitality firm, IHCL, stated. In an increasingly experience-driven marketplace, sonic branding plays a powerful role in shaping emotional memory and deepening consumer recall beyond visual cues. As hospitality brands expand into immersive, multi-sensory experiences, sound has emerged as a critical touchpoint for building trust, familiarity, and emotional resonance. Rajendra Misra, Executive Vice President & General Counsel, IHCL, said, "Being recognised as the world's strongest hotel brand carries with it the responsibility to lead all facets, including how brand equity is protected. This sound mark registration ...