The PUP Junior Marketing Executives (PUP JME) successfully wrapped up PRICEWISE: Sustaining Market Uniformity, Creating Timeless Value last December 20, 2025 from 1 PM – 4PM, at the PUP Bulwagang Balagtas, delivering an insightful, interactive, and community-building event dedicated to elevating marketplace literacy through Everyday Low Pricing (EDLP). With an auditorium filled with students, faculty members, partner organizations, industry practitioners and the public, PRICEWISE inspired its audience to view pricing as a strategic, ethical, and value-driven decision shaping to redefine value in today’s consumer landscape. Grounded in the advocacy “Empowering Ethical Choices, Building Lasting Value,” the event reflected its alignment […]... Keep on reading: PUP JME walks the way with PRICEWISE—An academic event strengthening marketplace literacy to redefine value