Digiday CES 2026: Agentic AI hype vs. media buyers’ pragmatism
CES 2026 was all about agentic AI, but Digiday's Seb Joseph shares why media buyers are approaching the hype around autonomous media buying with pragmatism over urgency.
CES 2026 was all about agentic AI, but Digiday's Seb Joseph shares why media buyers are approaching the hype around autonomous media buying with pragmatism over urgency.