Businesses in Ghana must rethink how they compete as economic conditions stabilise and competition intensifies, President of the Chartered Institute of Marketing, Ghana (CIMG), Michael Abbiw, has said. According to him, companies can no longer rely on discounts and price cuts alone to win customers but must focus on delivering clear value that customers understand […] The post Businesses must move beyond price wars and focus on value – CIMG President appeared first on Metro TV Online .