Emphasizing a deeper managerial pool — not larger cash reserves — as a potential buffer against economic uncertainties, Genesis BBQ Chairman Yoon Hong-geun recently donated 1 billion won ($750,000) to his alma mater, Chosun University, to support programs aimed at educating the next generation of entrepreneurs. Genesis BBQ Group said the funds will be used by the private university in Gwangju to expand education and research infrastructure, improve learning environments, and support programs aimed at cultivating globally competitive experts. Genesis BBQ, founded in 1995 as a fried chicken restaurant in Gyeonggi Province, now runs nearly 4,000 outlets in 57 countries. With Korea’s market nearing saturation, Yoon is betting on skilled employees to keep Genesis BBQ competitive. Yoon said the contribution was intended to return the support he received as a student and to help build a foundation for aspiring young people to succeed internationally. Genesis BBQ’s initiatives extend beyond Korea. In 2023, the company visited the Culinary Institute of America to take part in discussions o