The championship trophy for the FIFA World Cup will be showcased in Seoul this week as part of the global tour ahead of the upcoming tournament, the event's organizers announced Wednesday. Organized by Coca-Cola, the FIFA World Cup Trophy Tour will make its two-day stop in the Korean capital starting Friday at CGV Yongsan IPark Mall. The trophy will first be unveiled at a media conference Friday afternoon and will then be open to public viewing Saturday. The trophy tour began in 2006. The trophy previously made its way to Korea in 2006, 2010, 2014 and 2022. For Friday's unveiling, FIFA's global ambassador, former Brazilian international Gilberto Silva, will bring in the trophy. He will be joined by a quartet of retired Korean football stars in Cha Bum-kun, his son Cha Duri, Lee Young-pyo and Koo Ja-cheol. This year's tour began in Riyadh, Saudi Arabia, on Jan. 3. The trophy will visit 30 FIFA member nations across 75 stops and more than 150 tour days. Per FIFA rules, only former champions and heads of state may touch the original trophy. The trophy is awarded to the champions of the World