Founded in 2017 with a single toilet seat sanitiser, Pee Safe has grown into a full-scale personal hygiene and FMCG brand led by Vikas Bagaria, Srijana Bagaria and co-founder Rithish Kumar. Today, the company offers products across hygiene, personal care and wellness, with a presence in over 50,000 retail outlets across 100+ cities and exports to 23 countries.