President of the Chartered Institute of Marketing Ghana (CIMG), Michael Abbiw, says Ghanaian consumers are becoming more discerning, forcing businesses to rethink how they build and sustain brand loyalty. He made this disclosure in an interview on Bottomline on Metro TV on Monday, January 12, 2026. Mr Abbiw said customer behaviour is changing as competition […] The post Customer loyalty shifting as consumers demand real value – CIMG President appeared first on Metro TV Online .