China signals end to hallyu ban as K-pop prepares for return

For nearly a decade, Korea’s entertainment industry has faced a long, dark tunnel when it comes to China. Now, however, a faint light appears to be emerging at the far end. China’s long-standing restrictions on Korean pop culture — commonly referred to as the hallyu or Korean wave, ban— are showing signs of gradually easing. At Chinese music retailers, K-pop albums have returned to store shelves and are once again displayed prominently. On Chinese streaming platforms, a local remake of the Korean drama “My Mister” has been unveiled. The shift in atmosphere is even fueling cautious optimism about the possibility of a government-level K-pop concert backed by the Korean government in China — something that had previously failed to materialize. The Hallyu ban effectively took hold in 2016, following Korea’s deployment of the U.S.-built Terminal High Altitude Area Defense (THAAD) missile defense system, which Beijing viewed as a threat to its security interests. Although the Chinese government never formally announced the measure, it functioned as a sweeping, unofficial ban