Digiday ‘We don’t care if you don’t use our UX anymore’: Yahoo recasts its DSP as a data backbone for the agentic world
Because the real wager, according to the ad tech vendor, sits below the interface, in the identity graph and data the DSP plugs into.
Because the real wager, according to the ad tech vendor, sits below the interface, in the identity graph and data the DSP plugs into.