Securities firms have rolled out aggressive marketing campaigns, including fee waivers and free share offerings, to lure individual investors who have shifted to overseas stock markets back to domestic equities, in line with government initiatives, industry officials said Thursday. The government has announced a range of incentives, including tax exemptions for investors who sell U.S. stocks and return to the local market, as part of efforts to ease upward pressure on the won-dollar exchange rate while revitalizing the domestic stock market. In step with the government’s move, Korea Investment & Securities is offering a raffle in which customers who open new online accounts by the end of this month will receive two shares selected from the KOSPI 200. Daishin Securities has launched a campaign targeting investors who have not traded stocks over the past six months, offering commission-free domestic stock trading, with only mandatory regulatory charges applied. “The event is intended to ease the cost burden for customers seeking to return to the market as domestic equities regain momen