E-commerce giant Coupang on Thursday began to make compensation payments for 33.7 million customers affected by a massive personal data breach, amid apparently growing public criticism that the move may be a mere sales tactic that offers little or no actual benefits to consumers. On Dec. 29, about a month after confirming the data breach, Coupang announced a compensation plan worth more than 1.68 trillion won ($1.17 billion), under which affected customers — including paid Coupang Wow members, regular users and former customers who have closed their accounts — will receive discount vouchers totaling 50,000 won. The compensation package consists of 5,000 won in coupons for Coupang's e-commerce platform, 5,000 won for food delivery service Coupang Eats, 20,000 won for Coupang travel products and 20,000 won for R.LUX luxury beauty and fashion items. "Customers who have closed their Coupang accounts are required to re-register as members to receive the compensation," a company spokesperson said. The vouchers will be valid for three months, through April 15, the company said. In response,