Mnet's "Show Me the Money" franchise is returning with its 12th edition after years of hiatus, with a renewed focus on music, high-profile lineup and expanded pool of contestants. Launched in 2012, "Show Me the Money" is widely credited with cementing hip-hop as a mainstream music genre in Korea after producing numerous hit rappers and songs over the years. Its latest season marks the show's first new installment in over three years and is expected to once again energize the local hip-hop scene. A press conference for the new season was held Thursday morning at a hotel in Seoul's Gangnam District. Attendees included chief producer Choi Hyo-jin and this season's star producers — Zico, Crush, GRAY, Loco, J-Tong, Hukky Shibaseki, Lil Moshpit and Jay Park — who will be divided into four teams to judge and mentor contestants. Park is returning to the program for the first time in nine years, while Loco previously won the competition as a contestant. Choi explained that the production team spent considerable time rethinking the program's structure ahead of its return. "Because it's been a l