Cebu media and content creators enjoyed a vibrant preview of what is in store for Sinulog 2026 during a special Media Day at SM City Cebu on January 9, 2026. Starting from January 3 to 28, 2026, SM City Cebu brings AweSM Cebu 2026 to the centerstage, featuring an all-out Sinulog treat designed to maximize every shopper experience.  A sneak peak into the celebration The SM City Cebu Sinulog Media Day started off with an orientation at the Event Screen on Level 3, where guests were welcomed into the festivities with an exciting lineup of activities for the season. To […]... Keep on reading: SM City Cebu amplifies the Sinulog fever with Media day celebration