If you were online in December, you did not have to look for it. It found you. A familiar shade of purple appeared again and again, in comment sections, on timelines, in short videos shared with excitement. PalmPay’s Purple December 2025 did not announce itself loudly. It simply arrived, slipped neatly into the festive mood, […] Four weeks, thousands of stories: How PalmPay’s Purple December took over Nigeria’s festive timeline