Safeguard Philippines and creative agency Havas Ortega are taking a new approach to hygiene advocacy by transforming everyday community voices into a living public health tool. Through a campaign called “Voices of Protection,” the brand is embedding handwashing reminders into the soundscape of communities — broadcasting locally voiced messages in schools, public markets, and health facilities to encourage proper hygiene at the moments when it matters most. Currently piloted in Marikina City, the initiative features three community representatives delivering handwashing reminders in their own voices and language, now playing across Marikina Elementary School, Parang Market, and the Marikina City Health […]... Keep on reading: Safeguard and Havas Ortega turn local voices into a new tool for public health