BTS named their new album Arirang. What is so striking about their choice?

The title is loaded with meaning for all Koreans, and will give fans globally an insight into the folksong culture that shaped the world’s biggest K-pop group BTS announced their long-awaited comeback and world tour this week, with their first full-length album in nearly four years set for release on 20 March. On Friday, the K-pop group revealed its title – Arirang – a choice that carries profound emotional weight for Koreans. So what does it mean, what is its significance for the Koreas, and why did BTS choose it? Continue reading...