Major Korean makgeolli maker Jipyeong Brewery said Friday it expects record sales in 2025, cementing its position in the country’s traditional fermented rice alcoholic beverage market. The company said it expects to extend its streak of record annual revenue to a 16th consecutive year, a run that began after it posted 200 million won ($135,740) in sales in 2010. The company noted that the financial result is meaningful as it came amid a protracted slowdown in Korean liquor industries. Jipyeong in 2024 posted 46.9 billion won in sales and 3.7 billion won in operating profit. Alongside its rising revenue, the company has maintained operating profit in the range of 3.6 billion won to 7 billion won over the past five years, indicating relatively stable profitability. Jipyeong said the consistent sales growth over 16 years proves the company did not rely on any popular hit product or trend. It said the performance rather was due to the firm’s structural competitiveness across ingredients, quality and logistics. It also attributed its steady growth to its expansion into overseas markets. J