Business Standard Bollywood eyes big year, but a 'war-and-superstar' formula may fall short
In 2026, BO numbers are expected to surge by 25-30 per cent to between ₹14,052 crore and ₹14,614 crore. What is fuelling this optimism?
In 2026, BO numbers are expected to surge by 25-30 per cent to between ₹14,052 crore and ₹14,614 crore. What is fuelling this optimism?