For the most part, things seem to have died down for Coupang since its massive data breach last year and the messy aftermath. Bigger news stories have pushed it out of our minds. The issue is unresolved, though, and I’m sure in a few weeks when we can all concentrate properly and the news cycle returns to Coupang’s problems, everyone will again remember to feel properly outraged. Certainly the company’s image will take a long time to recover, thanks mainly to its own actions. The offer of 50,000 won in vouchers to everyone affected was a mockery, and the refusal of Coupang’s founder Bom Kim to attend an ear-bashing at the National Assembly met with predictable anger. Now the company’s interim CEO Harold Rogers — who had suffered the politicians’ wrath instead — has apparently fled the country to avoid investigations into his testimony at the hearings. To be fair to Kim, the National Assembly hearings seem more focused on shouting at Coupang executives than actually getting to the bottom of the issue, as many have already pointed out. Yet the thing that causes the most l