"Locals and tourists in Pinamar distinctively welcomed the hot season on Friday, gathering to try what some are calling the 'drink of the summer' - a blend of Sprite and red wine that has surged in popularity across Argentina after soccer icon Lionel Messi revealed it as his favourite beverage. Footage shows visitors soaking up the Buenos Aires sunshine at a bustling tourist beach, with many seen sipping the viral cocktail as part of the summer festivities.  "It is very good for the summer. I think it is something that is refreshing and tastes good to drink at the beach," remarked bar owner Nicolas.  "It is being ordered a lot from now on; what Messi orders is what everyone orders," he said.  The 38-year-old former Barcelona forward made the surprise confession during a television interview in January, where he said he preferred the mix because it 'hits faster'. As the trend went viral, bars and beach venues along the Atlantic coast have added the drink to their menus, following growing demand and the trend popularised by the World Cup winner. According to financial media outlets, Messi's revelation also had an impact on the markets. Shares in Sprite's parent company, Coca-Cola, rose by 4.5 per cent, translating into an increase of nearly $13 billion in its market value. "