Hyundai, Kia post record US market share in 2025 despite Trump tariffs

Hyundai Motor and its sister Kia posted a record combined market share in the United States in 2025, buoyed by expanded local production and strong hybrid vehicle sales, despite Washington's aggressive tariff measures, officials said Sunday. The two South Korean automakers sold a combined 1.84 million vehicles in the U.S. last year, accounting for a record market share of 11.3 percent, according to data from market watcher Wards Intelligence and industry sources. Hyundai accounted for 6.1 percent of the U.S. market with sales of 984,017 units, while Kia held a 5.2 percent share with 852,155 vehicles sold. The motor group ranked fourth in the U.S. market last year, trailing General Motors at 17.5 percent, Toyota Motor Corp. at 15.5 percent and Ford Motor Co. at 13.1 percent. The market share growth was attributable to its marked sales expansion. Total U.S. auto sales rose 2.4 percent to 16.23 million vehicles in 2025, while Hyundai and Kia sales climbed 7.5 percent. Analysts also pointed out that the group benefited from a flexible production strategy and a decision to absorb tariff-related