Amway India's total loss widened to Rs 74.25 crore in FY25, and its revenue from operations declined 10.56 per cent to Rs 1,148.16 crore, according to a filing by the leading direct seller. Its total income, which includes other income, was also down 9.2 per cent to Rs 1,174.85 crore for the financial year ended on March 31, 2025, according to financial data accessed through the business intelligence platform Tofler. Amway India Enterprise had reported a total loss of Rs 53.38 crore, and its revenue from operations was at 1,283.75 crore in the previous financial year. The direct selling industry in India has been facing slow growth in the last two years. Amway India's expenses on advertising and sales promotion were down 40.6 per cent to Rs 36.20 crore in FY25. Similarly, the royalty cost paid to its US-based parent firm was down 15.7 per cent to Rs 55.43 crore as against Rs 65.74 crore of FY24. Moreover, the amount paid to its sole selling agents was down 2.73 per cent to Rs 366