The world of business is a living entity—it never stays stagnant. It shifts, faces constant challenges, and demands adaptation. As the Philippines’ leading mobile finance super app, GCash is ensuring that local Nano, Micro, Small, and Medium Enterprises (NMSMEs) aren’t just keeping up with these changes, but leading them. Cebu City, the “Queen City of the South,” is a cornerstone of Filipino culture and heritage. For the thousands of tourists who visit annually, no trip is complete without a stop at the Taboan Public Market to pick up pasalubong (souvenirs). It was here, in the early 1990s, that Marilyn and […]... Keep on reading: GCash empowers Cebu’s NMSMEs to thrive beyond tradition