As Korea’s latest dessert craze sweeps social media, a handful of celebrities are drawing attention not by praising it — but by openly questioning whether it is worth the hype. The so-called “Dubai sticky cookie,” often shortened to Dujjonku, has gone viral for its chewy texture and Middle Eastern-inspired ingredients. But amid the frenzy, several well-known figures have offered blunt, sometimes cutting takes that are resonating with viewers tired of what they see as overblown trends. Actor Ji Chang-wook recently shared his first impression of the dessert on his YouTube channel in a video titled “My first time trying Dubai sticky cookies?! Here’s my honest review.” After taking a bite, he appeared visibly shocked by the price. “8,700 won ($6.40) for one?” he said. “If it were around 3,000 won, I’d get it. But at this price, there are way more delicious things. I’d rather eat tteokbokki (spicy stewed rice cakes).” Ji added that while the confection is popular enough to justify trying once, it did not suit his taste. “I prefer jelly over chocolate and it’s too