Spencer Platt/Getty Images The Trump family’s worldwide money-making campaign has been consistently held back over the past twelve months by the plummeting value of the president’s most cherished weapon against enemy and ally alike. Since President Donald Trump assumed office for the second time last January, his sons Eric and Donald Jr. have launched a concerted effort to expand their holdings across industries ranging from guns and AI to rare earth magnets and prediction markets, Bloomberg reports . Despite raking in roughly $1.4 billion from crypto projects alone, the outlet’s analysis found most of those gains have been undercut by a 66 percent drop in the value of Trump Media & Technology Group Corp, with their overall wealth increasing from $6.9 billion to just $7.2 billion between June 2025 and January 2026. Read more at The Daily Beast.