Sinulog is one of the biggest and most anticipated festivals in the Philippines, celebrated most vibrantly in Cebu. Deeply rooted in faith, culture, and community, it is a celebration that resonates with many Filipinos. Staying true to its commitment to spreading joy, Jollibee, the country’s well-loved Filipino fast-food brand, recognized the importance of honoring this meaningful occasion by bringing smiles and support to Cebuanos of all ages, from kids to kids at heart. Jollibee kicked off the Sinulog celebration by paying tribute to the people of Cebu through the opening of the Devotee City, a newly built community designed to […]... Keep on reading: Jollibee joins Cebu’s Sinulog Festival with city-wide celebrations and community initiatives