By turning plastic surgery into sharable content — from bandaged faces to post-op swelling — a growing number of South Korean celebrities are drawing massive online attention, reflecting a broader cultural shift in how cosmetic procedures are discussed and consumed. Broadcaster RalRal recently revealed that she is documenting her cosmetic procedures. On Feb. 22, she uploaded a photo to social media showing her face six days after nose surgery and under-eye fat repositioning. “I’ll tell you where I did it once the swelling goes down,” she said. “I think I look a bit kinder.” She also explained her decision to undergo surgery in detail. “The under-eye fat kept protruding and couldn’t be covered with makeup, so I decided to fix it. During consultation, they said my nose was too upturned and short, so I redid it,” she said. The candid updates quickly went viral, with many followers requesting clinic information. RalRal said she would reply “randomly” to inquiries and added, “I paid for everything myself. I’m overwhelmed because I didn’t expect so many messages,