Harjiv Singh tells Business Today that AI is fast becoming a make-or-break advantage for marketing firms, warning agencies that fail to adopt it within 12–18 months risk losing clients and relevance. He says automation is rapidly replacing manual tasks, and those who master AI gain a powerful competitive edge. With one of the world’s largest marketing services ecosystems, India could emerge as a global hub for AI-driven marketing. Singh adds that while most firms are only scratching the surface of AI’s potential, early adopters will scale faster globally. CambrianEdge.ai plans its global launch including India in early to mid-April to help agencies compete worldwide.