The Embassy of Denmark in Seoul will present the Danish Pavilion at the 2026 Seoul Living Design Fair (SLDF), to be held from Feb. 25 to March 1 at COEX Hall A in Seoul. Located at Booth A-226, the pavilion will bring together 10 Danish brands under the theme “Room for Danish Design,” highlighting the country’s design philosophy and sustainable lifestyle through furniture, lighting, textiles and home goods. The participating brands include &Tradition, Eilersen, ester & erik, Fauske Marble by Moser, FRIENDS & FOUNDERS, Georg Jensen Damask, J.L. Moller, REEVEIN STUDIOS, Silkeborg Uldspinderi and The Fine Bedding Company. The lineup combines brands already familiar to Korean consumers with others making their debut in the Korean market. The pavilion and its related programs are co-organized by the embassy, Dansk Industri (DI) and Creative Denmark. In addition to the exhibition, the embassy will host a series of side events, including social media giveaways and live music performances. From Feb. 11 to Feb. 20, the embassy ran a giveaway event through its official Instagram account, sel