‘Not being hungover is a cheatcode’: Why BOSH! went teetotal and doubled down on plants at 40

As Ian Theasby and Henry Firth hit their forties, the founders of BOSH! quietly overhauled their lives – cutting alcohol, slashing sugar and embracing a relentless ‘more plants’ philosophy. The result, they say, is better sleep, sharper focus and energy levels capable of keeping up with toddlers and ultra-marathons alike