K-pop continues to drive the global boom of Korean cultural content, capturing the largest share of international media attention across all major regions, according to a government report released Wednesday. The 2025 report on the "hallyu" trend, released by the Ministry of Culture, Sports and Tourism and its affiliate the Korea Culture Information Service Agency, analyzed roughly 1.5 million media reports and social media posts from 30 countries between October 2024 and September 2025. The data showed K-pop accounted for the largest portion of the phenomenon's media coverage globally: 31.8 percent in Asia, 24.5 percent in Europe, 32.3 percent in North America and 38.1 percent in Latin America. The girl group BLACKPINK led the category with a 14.2 percent share of global K-pop media coverage. It was followed by the boy band BTS at 7.3 percent and the girl group NewJeans at 3 percent. The report also highlighted strong interest in BLACKPINK's solo projects, with its members driving significant individual coverage: Rose at 9 percent, Jennie and Lisa at 5 percent each, and Jisoo at 2.6 pe