‘Real chaebol kids have less cash’ — Shinsegae heiress idol Annie’s frugal school story resurfaces

An old anecdote about Annie — the Shinsegae retail heiress-turned-idol — is resurfacing online after a Korean YouTuber claimed she once hesitated over buying new AirPods as a U.S. high school student, quipping that “kids from truly rich families can be even more careful with money.” Song Ja-ho, CEO of art firm Pica Project and himself a third-generation business heir, shared the story in a video uploaded last month titled “Gathering of Korean chaebol third-generation heirs (real review)” on his YouTube channel. A clip from the video has recently spread across Korean online communities and social media as Annie continues to draw attention following her debut in the group All Day Project. In the video, Song said he met Annie during his high school years in the United States through a social circle of Korean international students. “Even if you’re not at the same school, Korean students abroad often know each other. We had a close group that included Annie, and we’d eat together,” he said. Song said there was no talk at the time of Annie preparing for an idol career, bu