Korea unveiled an ambitious package of tourism measures on Wednesday, including looser visa rules, expanded regional airport routes and a crackdown on price gouging, as part of a government effort to attract 30 million inbound visitors. The plan includes granting visa-free entry to travelers from Indonesia and expanding automated entry processing to nationals from European Union member states. The measures were announced at the 11th National Tourism Strategy Meeting, chaired by Prime Minister Kim Min-seok and attended by ministers from 15 government agencies, along with industry representatives and tourism executives. Culture Minister Chae Hwi-young characterized the global resonance of Korea’s cultural exports as a "golden time" for the domestic travel industry, unveiling an ambitious initiative titled "K-Tourism Embraces the World." The move comes as Seoul seeks to capitalize on a postpandemic recovery that, while significant, continues to be overshadowed by a record-breaking tourism boom in neighboring Japan. While Korea welcomed more than 18 million inbound visitors in 2025, surpa