From #Malfoy’s upside-down “fu” to boba cups and #Labubu charms, from “Xue Hua Piao Piao” on #TikTok to binge-worthy micro-dramas, Chinese cool is no longer a distant symbol – it’s part of daily life for Gen Z across Europe and the US. Welcome to the “Very Chinese Time.”

From #Malfoy’s upside-down “fu” to boba cups and #Labubu charms, from “Xue Hua Piao Piao” on #TikTok to binge-worthy micro-dramas, Chinese cool is no longer a distant symbol – it’s part of daily life for Gen Z across Europe and the US. Welcome to the “Very Chinese Time.”