Rosalía Brings the Romance (And Flamenco Ruffles) to New Balance’s Cult-Favorite Sneakers in New Campaign

Rosalía is bringing Flamenco chic to New Balance’s newest campaign for its 204L sneaker, delivering a romantic, subversive refresh of the cult-favorite silhouette that first marked her entry into the brand’s ambassador roster last year. “What drew me to the 204L is its balance of legacy and progression,” Rosalía said in a statement. “It’s polished […]