Advertising Debt: Why ARCON’s payment rule matters for media survival

By Bayo Ajetumobi The latest chapter of the long-running dispute in the Nigerian advertising industry was written during the week. It saw the Advertising Regulatory Council of Nigeria (ARCON) responding in justifiably muscular fashion to the Advertisers Association of Nigeria (ADVAN) over the latter’s call on President Bola Tinubu to halt the ongoing reforms in the […] The post Advertising Debt: Why ARCON’s payment rule matters for media survival appeared first on Vanguard News .