Bharti Airtel will deploy its AI-enabled spam protection tool on text messages sent via Google's messaging platform to protect its customers from potential digital fraud, as part of the collaboration between the two firms, the telecom operator said on Sunday. Following the partnership, Bharti Airtel has called out other internet-based apps to work with it to fight against spam messages. "By combining Airtel's network intelligence with Google's Rich Communications Services (RCS) platform and spam filtering, users get to experience RCS messaging with high-quality photo/video and interactive elements like message reactions, all while benefiting from enhanced protections that significantly reduce mobile spam and digital fraud," the statement said. Airtel claims to have blocked a staggering 7,100 crore spam calls and 290 crore spam SMSes that has led to a huge 68.7 per cent decrease in the value of financial losses on its network through its AI enabled tools in the last 1.5 years. Sever