7 Major Movie Franchises That’ve Been Running for Over 40 Years & Are Still Going Strong

Image Courtesy of 20th Century Studios The premiere of a revolutionary film often triggers an immediate pursuit of commercial expansion, as studios attempt to capitalize on established intellectual property through a series of sequels and spinoffs. While this strategy frequently yields short-term financial gains, the novelty of the original premise usually dissipates long before the brand can establish a permanent foothold […]