Diversification is not a strategy: When to say yes to a new opportunity—and when to run

ILLUSTRATION BY RUTH MACAPAGAL A client of mine once admitted something most owners won’t say out loud: “I’m bored.” His core business was healthy, profitable and—because he’d become very good at delegation—predictable. So he did what many high-energy entrepreneurs do when the main game starts to feel too familiar. He started something new—a side hustle. […]... Keep on reading: Diversification is not a strategy: When to say yes to a new opportunity—and when to run