The Maharashtra State Road Transport Corporation (MSRTC) will shore up its revenue through advertising and earn more than Rs 250 crore over the next five years, Transport Minister Pratap Sarnaik said on Tuesday. The move aims to transform the state's iconic 'Lal Pari' (red buses) from a primary transport utility into a significant revenue-generating engine, the MSRTC chairman said during the 310th Board of Directors meeting held at the MSRTC headquarters. According to a release issued by the MSRTC on Tuesday, Sarnaik stated that an ambitious plan has been finalised to leverage the corporation's massive footprint. "The ST Corporation has 251 depots and more than 610 bus stands spread across every corner of Maharashtra. With a fleet of about 12,000 buses transporting 50 to 55 lakh passengers daily, this is a golden opportunity for advertisers," the minister said. As the fleet expands, daily ridership is expected to touch the 1-crore mark, significantly increasing the valuation of ...