Realty firm NB Group will invest Rs 350 crore to develop a luxury housing project in Ahmedabad as part of its expansion plan. The company has launched a residential project, 'NB Palm', comprising 136 apartments. The size of the land parcel is 6,300 square yards. Nishith Shah, CMD of NB Group, said the total investment to develop this project is estimated at Rs 350 crore. The company will meet the cost largely from internal accruals. The company has launched this project at Rs 6,500 per sq ft. The price of an apartment starts from Rs 2.5 crore. Parshwa Shah, Director at NB Group, noted that the Ahmedabad housing market is witnessing steady growth, with nearly 18,700-19,000 residential units sold in 2025, reflecting around 2-3 per cent annual growth. "Today, homebuyers are well-informed and seek quality construction, timely delivery, and thoughtfully designed lifestyle amenities," he added. Shah mentioned that the affordable and mid-range segments remain the backbone of the Ahmeda